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ABA CEO'S LITTLE ROX MOVEMENT GROWING

Sunday, 29 Jun 2008 21:12:14 EST | jn@littlerox.com (Joe Newman)

Indianapolis, IN.  Little Rox co-founders Ron Sukenick and ABA CEO Joe Newman have ignited a major movement from a creative gift that is impacting the world by bringing positive human traits such as compassion, benevolence, forgiveness, generosity and many others to the forefront.
 
"An individiaul can choose from the symbolic rocks and/or make the personal commitment to join the movement by signing The Declaration for Humanity," said Sukenick.  "These components are the foundation and the platform that spread the message to the world.  Teachers, parents, grandparents, coaches and friends are just a few examples of people who have given the gift of greatness to motivate, reward and show love."
 
The original gift package comes with a rock in a box and a book and the radiant message that is circling the globe.  "It's amazing.  We were sitting in a restaurant one day..looking at little rocks," said Newman.  "And very soon thereafter, we have this terrific website, www.littlerox.com, and a whole movement to bring peace, hope and security to the world through character development using our Little Rox."
 
In addition to the Little Rox (the rock in a box), recipients receive a unique book, "Little Rox Can Make a Big Difference," a "Little Rox Character Trait Life Message" card, and a personalized choice of 20 character traits.  The Little Rox each represent a different character trait.
 
To display the personal commitment for all mankind, The Declaration for Humanity is the perfect addition.  It is an intricately designed, beautiful color 11" x 1" poster announcement of one's intention to improve oneself and the world.  Little Rox's ambitious goal is to have 6.6 billion people sign The Declaration for Humanity and make a commitment to bring peace, hope and security to the world.  "Obviously, we don't have 6.6 billion signatures," added Sukenick.  "But we are off to a running start."
 
Besides the obvious, visible changes to humanity, people who give this unique creative gift also help finance not-for-profits that spread The Declaration for Humanity message because Little Rox donate a portion of the proceeds to selected charities and not-for-profit organizations which stress character development.
 
As the message grows exponentially, so does the website.  www.littlerox.com is a multimedia experience not to be missed, offering detailed explanations of the traits, descriptions and photos of the rocks, contact information and a remarkable BLOG where the rocks write about character from the past, present and future.  The Little Rox discuss history, sports politics, parenting and many other contemporary subjects.  Recent blogs discussed Oprah Winfrey, Tim Russert, Barack Obama, Hillary Clinton, Tiger Woods, Dancing with the Stars, Frederick Douglass, Martin Luther King Jr., Muslims, Spiraling Gas Prices, Danica Patrick, political mudslinging and other subjects...all from a unique perspective.  And you can also read The Declaration for Humanity.  For more information, visit http://www.littleorx.com or email Ron Sukenick at rs@littlerox.com or call 317 216 8210 or visit www.abalive.com.
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