Little Rox Can Make a Big Difference

Indianapolis, IN.  Two Indianapolis-based entrepreneurs, Ron Sukenick and Joe Newman, have developed a creative idea to help bring peace, hope and security to the world.  The pair has introduced Little Rox (www.littlerox.com), a 'rock in a box' that delivers a message based on character traits.

According to Sukenick, "Joe and I conceived the idea while having lunch.  We felt that if people worldwide were to adopt character traits like benevolence, deference, dependability, forgiveness, generosity, honesty, humility, etc. it would have a significant impact on mankind."

"So, we assigned different rocks like granite, obsidian, sandstone, shale, marble, etc. a different characteristic," added Newman.   "And we're launching our campaign with a percentage of the proceeds to go to organizations that stress character development, particularly for children."

As Granite, one of the 20 rocks featured says, "It is an enormous project with 6.6 billion people in the world, but there are more rocks than people and we can get this message out...Little Rox Can Make a Big Difference."